Ensuring a business has an amazing online shopping experience is more critical than ever especially considering the explosion of online shopping due to the Coronavirus pandemic. Customers both experienced and inexperienced are now flooding online looking to make purchases of products in all categories.
One of the most difficult things for people to purchase online is clothing due to the fact that everyone’s individual appearance and body shape is completely different to most others. The issue this causes for retailers is that customers will often return large amounts of clothing after purchasing them and trying them on. A survey revealed that online returns were up by 70% in 2020 compared to the previous year.
With such a high return rate, it is important for online stores to provide a way to virtually try products to reduce the chance they need to return it. This will help both the businesses bottom line and improve the customer’s shopping experience.
This is where technology comes in. Virtual changerooms are an emerging technology and becoming increasingly popular with online clothing stores. It allows the customer the upload a picture of themselves and using technology, the website will be able to overlay the piece of clothing over them and allow them to see how it would look on them.
One store that has implemented such technology is Specsavers. Specsavers allow you to virtually try on glasses over an uploaded 3d image of your face. You can try it out and use a Specsavers coupon to save on your purchase.